Tourist orientation of Dubrovnik and Dubrovnik-Neretva County represents a tremendous privilege and challenge to local winemakers. It brings thousands of curious visitors to their cellar each year, and many of them are knowledgeable about wine. The central event of the project „Wine Tourist Network – WiNe“ is Regional wine festival – Dubrovnik FestiWiNe which will be held in Dubrovnik again in April. The festival will gather more than 100 regional winemakers who will have the opportunity to present their wines to numerous wine professionals and visitors. Domestic high quality wines of authentic varieties represent powerful, underutilized competitive advantage of this area.